Kawaii
Wholesale Kawaii from Muddleit.
Bring a touch of playful charm to your range with our
delightful Kawaii collection. Inspired by the Japanese culture of
cuteness, this range features an irresistible assortment of soft toys,
squishies, collectibles, and novelty accessories designed to capture hearts of
all ages.
From adorable plush characters and mystery blind boxes to
sensory squishy toys and quirky keychains, each product is crafted with vibrant
colours, cute facial expressions, and engaging textures. Many items offer
collectible elements, including surprise designs and rare characters, making
them perfect for repeat purchases and impulse buys.
Ideal for gifting, party favours, and retail displays,
the Kawaii range combines fun, affordability, and strong visual appeal. Whether
it’s a squeezable squishy, a cuddly plush, or a miniature collectible figure,
every item delivers a joyful and engaging experience.
Add a burst of personality and charm to your product
offering with this fun and fast-selling Kawaii collection.
-250x250w.jpg "Backpack Axolotl Buddies (12ct) RRP £3.49 (AVAILABLE FROM JUNE 22 2026)")
-250x250w.jpg "Backpack Axolotl Buddies (12ct) RRP £3.49 (AVAILABLE FROM JUNE 22 2026)")
Backpack Axolotl BuddiesThese adorable miniature companions are designed for on-the-go play fun.Each set includes a glitter filled maltose sugar gel Axolotl squishy.Nestled inside a tiny backpack carry case with secure zip closure.Available in three assorted colours; purple, pink and green.Suitable ..
£21.00
Balloon Animals Magical Surprise in BoxWatch them magically grow!Fun and colourful assortment of balloon animals measuring approximately 11cm (4 inches).Available in six cute designs; koala, capybara, bear, beaver, panda and cat.Perfect as a party favour or unique gift.BARCODE: 4029811498741..
£11.70
-250x250w.jpg "Bao Buddies Single in Steam Pot CDU (12ct) RRP £2.99 (AVAILABLE FROM JUNE 2026)")
Bao Buddies Single in Steam Pot CDUBao Buddies are big, squishy fun!Each mystery Bao Buddy features a cute face and there are three adorable characters in assorted colours to choose from. Designed for little hands to squeeze and enjoy, these playful pals bring a delightful touch to playtime and are ..
£17.40
-250x250w.jpg "Butterbear Everyday Keychain & Strap (12ct) RRP £7.99")
-250x250h.jpg "Butterbear Everyday Keychain & Strap (12ct) RRP £7.99")
Butterbear Everyday Keychain & StrapButterbear is your butterly best friend!Buckle Butterbear to your bag, belt and more with these adorable keychains and wrist straps. Perfect for clipping on to purses, backpacks, school bags and keys these keychains make adorable accessories whilst showing you..
£43.55
Chibi-Mals Surprise Kawaii Figure Blind BoxWhich cute character will you find?Hiding inside each blind pack is an adorable Kawaii figure dressed in a cute animal costumes.With a total of 24 characters to collect, the surprises keep coming with each opening!Suitable for ages 3 years plus.BARCODE:&nbs..
£22.80
Chibi-Mals Surprise Kawaii Figures CapsulesWhich cute characters will you find?Hiding inside each mystery capsule are three adorable Kawaii figures dressed in cute animal costumes.With a total of 24 characters to collect, the surprises keep coming with each opening!Suitable for ages 3 years plus.BAR..
£23.40
Cup Rabbit Face Yourself 18cm Figure Blind Box CDUCup Rabbits are ready to hop into your collection!The 'Face Yourself' blind box series features adorable, tarot-themed figurines with extremely fuzzy tails and ears. Each figure measures approximately 18cm (7 inches) and comes with a unique floral sc..
£47.70
-250x250.jpg "Cup Rabbit Teeny Weeny Fruity Series Blind Bags (14ct) RRP £3.99")
-250x250w.jpg "Cup Rabbit Teeny Weeny Fruity Series Blind Bags (14ct) RRP £3.99")
Cup Rabbit Teeny Weeny Fruity Series Blind BagsCup Rabbits are ready to hop into your kawaii collection!Each mystery blind bag contains one random Cup Rabbit figure in a semi-transparent gloss finish measuring approximately 6cm (2.5 inches) with fluffy textured ears which can be bent into various po..
£33.60
Diudiu Baby 24/7 Cuddle Series Blind BoxDiudiu Baby are a series of cute and cuddly bear characters.Each mystery pack contains one 5cm (2 inch) collectable figurine out of twenty-six designs, including two secret rare chase characters.Collect them all to see Diudiu Baby move through different stages..
£43.20
Kawaii Foodiez Ice Lolly Gel SqueezyThese super fun squeezy gel Ice Lollies are perfect for summer!Each fun squishy toy measures 7cm (2.75 inches) long and is individually bagged.The gel is filled with sparkly glitter and fruit pieces for a summery appearance.Collect all four colours, including; pin..
£11.80
Kawaii Kuties 24cm Scary Costume Plush Assortment"Kawaii" may mean "cute" in Japanese but these Kawaii Kuties are super spooky!Your favourite Kawaii characters in a variety of spine-tingling costumes.There are six fun new designs to collect, including;Frankenstein TurtleDevil DragonVampire FoxPumpki..
£34.75
Kawaii Kuties Figure & Keychain Mystery CapsulesEach capsule includes three Kawaii Kuties themed surprises.Discover which mystery collectables you have found as you build the full set of figures and keychains.Each mystery surprise capsule contains;1 x Kawaii Kutie figure1 x Kawaii Kutie keychain..
£29.40
Kawaii Kuties Figure Blind Boxes.Barcode: 5038104658655..
£17.40
Kawaii Kuties Surprise Dumplings in CDUHiding inside each dumpling basket is a gorgeous Kawaii Kutie toy!They are squishy, squashy and so much fun.Collect all six characters, including; Dinosaur, Fox, Penguin, Turtle, Panda and Cat.Suitable for ages 5 years plus.BARCODE: 5038104658716..
£17.40
Mobile Phone Smart Friends Kawaii FigurinesDecorate your smartphone with these fun novelty figurines.Each figure has a sticky pad to affix on the back of your smartphone so you have a cute new buddy to take with you everywhere!Available in six assorted designs; capybara, cat, dog, unicorn, axolotl a..
£35.65
Mochi Pop! Kawaii Charm Keyring with Strap - BackpackLiquid filled acrylic charm with keyring and strap.Backpack design available in four assorted colours; pink, green, blue and lilac.Perfect for safely storing keys or hanging on bags, satchels and rucksacks.BARCODE: 5050565785626..
£17.40
Mochi Pop! Kawaii Charm Keyring with Strap - BubblesLiquid filled acrylic charm with keyring and strap.Each keyring features a vibrant liquid centres which moves and shifts.Available in four fun and unique designs; bubble tea, coffee cup, cube and handbag.Perfect for safely storing keys or hanging o..
£23.20
Mochi Pop! Kawaii Charm Keyring with Strap - Slurpy CupLiquid filled acrylic charm with keyring and strap.Slurpy cup design available in four assorted colours; pink, green, blue and lilac.Perfect for safely storing keys or hanging on bags, satchels and rucksacks.BARCODE: 5050565785596..
£17.40
Mochi Pop! Kawaii Charm Keyring with Strap - TreatsLiquid filled acrylic charm with keyring and strap.Each keyring features a vibrant liquid centres which moves and shifts.Available in four fun and unique designs; ice cream, lollipop, strawberry and sweet.Perfect for safely storing keys or hanging o..
£23.20
-250x250h.jpg "Molang Buddies Figure Blind Bags CDU (36ct) RRP £2.99")
-250x250h.jpg "Molang Buddies Figure Blind Bags CDU (36ct) RRP £2.99")
Molang Buddies Figure Blind Bags CDUAdorable set of collectable Molang kawaii characters.Each mystery packet holds a miniature figurine in a cute food theme.Collect all eight styles, including;CherryAvocadoPineappleFriesBurgerPopcornHot DogSundaeSuitable for ages 3 years plus.BARCODE: 805330620..
£56.16
-250x250h.jpg "Molang Pajanimals Figure Blind Bags CDU (36ct) RRP £2.99")
-250x250h.jpg "Molang Pajanimals Figure Blind Bags CDU (36ct) RRP £2.99")
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Molang Pajanimals Figure Blind Bags CDUAdorable set of collectable Molang kawaii characters.Each mystery packet holds a miniature figurine in a cute set of pyjamas ready for a snooze.Collect all twelve fun designs to swap and trade with your friends.Suitable for ages 3 years plus.BARCODE: 80533..
£56.16
-250x250w.jpg "Molang Snack Time Keychain & Strap (9ct) RRP £7.99")
-250x250h.jpg "Molang Snack Time Keychain & Strap (9ct) RRP £7.99")
Molang Snack Time Keychain & StrapInvite Molang along on all your adventures.Perfect for clipping on to purses, backpacks, school bags, keys and more these keychains make adorable accessories whilst showing your love for the joyful white rabbit!Available in a fun snack theme, collect all four ke..
£32.65
-250x250w.jpg "Momiji Magical Meadows Blind Box in CDU (8ct) RRP £14.99")
-250x250h.jpg "Momiji Magical Meadows Blind Box in CDU (8ct) RRP £14.99")
Momiji Magical Meadows Blind Box in CDUHiding inside each surprise Momiji box is an adorable character waiting to be discovered.Every doll is unique and holds a hidden fortune with space to write your own message or wish. You will also find a collectors card and embroidered sticker of your character..
£70.00
-250x250w.jpg "Momiji Out of this World Blind Box in CDU (8ct) RRP £14.99")
-250x250h.jpg "Momiji Out of this World Blind Box in CDU (8ct) RRP £14.99")
Momiji Out of this World Blind Box in CDUHiding inside each surprise Momiji box is an adorable character waiting to be discovered.Every doll is unique and holds a hidden fortune with space to write your own message or wish. You will also find a collectors card and embroidered sticker of your charact..
£70.00
Onikuma 3D Keychain 55mm Surprise CapsulesOnikuma are cute but mischievous little monsters.Each surprise capsule contains one Onikuma 3D character keychain measuring 5cm (2 inches) plus a sticker sheet.The figures are flocked for a super soft feeling and are in either a sitting or standing pose.Atta..
£11.40
Onikuma Blind Box with Flocked FiguresOnikuma are cute but mischievous little monsters.Each mystery pack contains one Onikuma figure measuring 8cm (3 inches) tall.The figures are flocked for a super soft feeling and are in either a sitting or standing pose.Collect all twelve characters - or maybe yo..
£17.40
Onikuma Figure 100mm Surprise CapsulesOnikuma are cute but mischievous little monsters.Each surprise capsule contains one Onikuma figure measuring 8cm (3 inches).The figures are flocked for a super soft feeling and are in either a sitting or standing pose.Collect all twelve characters - or maybe you..
£29.40
Onikuma Maltose Glitter SquishiesOnikuma are cute but mischievous little monsters.Each super squishy Onikuma character measures 9cm (3.5 inches) and is individually boxed.The unique maltose glitter filling gives a soft slow release for a super tactile experience.Available in six gorgeous colours; ye..
£11.40
Opanchu Usagi SquishmesOpanchu Usagi, also known as Panty Rabbit, is a significant pop culture figure in Japan.Known for its humorous, chaotic and endearing charm Opanchu Usagi has gained in popularity since debuting on social media.Now you can take home the pink, goofy rabbit as a fun series of squ..
£86.65
Squeezy Dumpling Kawaii Animal Faces in Window BoxSuper cute and so much fun!Each pack contains three cute kawaii style animal face dumpling toys.Six characters to collect across two different packs.Cute, adorable and hours of squishy, fidget fun.Suitable for ages 5 years up.BARCODE: 5038104658..
£69.60
Squeezy Dumpling Mini 3-pack in Steam Pot CDUSuper cute and fun dumpling toy.Hiding inside each container are three mini dumpling squishies!Comes in fantastic steam pot basket shaped container.Suitable for ages 4 years up.BARCODE: 5038104659270..
£17.40
-250x250w.jpg "Squeezy Dumpling Single in Steam Pot CDU (12ct) RRP £3.99 (MAXIMUM 1 PER CUSTOMER)")
-250x250w.jpg "Squeezy Dumpling Single in Steam Pot CDU (12ct) RRP £3.99 (MAXIMUM 1 PER CUSTOMER)")
Squeezy Dumpling Single in Steam Pot CDUAssortment of adorable dumpling toys with a cute smiley face.Super soft squishy texture, portable size fits perfectly in your hand.Squeeze, squash and stretch them into endless shapes for hours of fun.Measures 8.5cm (3 inches) wide and available in three gorge..
£23.40
Sumikko Gurashi Friends FiguresSumikko Gurashi prefer to live quiet lives in the corner of the room ("sumikko" means "life in the corner" in Japanese).These cute kawaii characters feature warm, cozy themes and there are eight to collect in total.Each soft vinyl mini figure measures approximately 2 i..
£36.60
-250x250.jpg "The Sllo Flying Pig 5cm Mini Figure Blind Box in CDU (24ct) RRP £4.99")
-250x250h.jpg "The Sllo Flying Pig 5cm Mini Figure Blind Box in CDU (24ct) RRP £4.99")
The Sllo Flying Pig 5cm Mini Figure Blind Box in CDUWatch out for low-flying pigs!Unbox these super cute blind boxes to find one mystery Sllo Flying Pig figurine measuring 5cm (2 inches) tall.There are twenty-four designs to collect plus six exclusive and two super rare variants.Collect them all to ..
£72.25
-250x250w.jpg "The Sllo Good Fortune 6cm Mini Figure Blind Box in CDU (12ct) RRP £8.99")
-250x250.jpg "The Sllo Good Fortune 6cm Mini Figure Blind Box in CDU (12ct) RRP £8.99")
The Sllo Good Fortune 6cm Mini Figure Blind Box in CDUThe Sllo Good Fortune series brings wealth, good luck and health into your home!Unbox these super delicious blind boxes to find one mystery Sllo Good Fortune lucky cat figurine measuring 6cm (2.5 inches) tall.There are twelve designs to collect p..
£65.05
-250x250h.jpg "Tokidoki 'Til Death Do Us Part Blind Bags (36ct) RRP £2.99")
-250x250h.jpg "Tokidoki 'Til Death Do Us Part Blind Bags (36ct) RRP £2.99")
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Tokidoki 'Til Death Do Us Part Blind BagsAdorable set of collectable Tokidoki characters.Each mystery packet holds a miniature figurine in an adorable sugar skull design.Collect all nine fun designs to swap and trade with your friends.Suitable for ages 3 years plus.BARCODE: 8053306206876..
£56.16